Logistics is the management of the flow of goods, information and other resources, including energy and people, between the point of origin and the point of consumption in order to meet the requirements of consumers. Logistics involves the integration of information, transportation, inventory, warehousing, material-handling, and packaging, and occasionally security. Logistics is a channel of [...]
The Marketing Concept
Marketing concept is the belief that firms should first analyze the needs of their customers and then make decisions to satisfy those needs, better than the exixting competition. Today most firms have adopted the marketing concept, but this has not always been the case.
In 1776 in The Wealth of Nations, Adam Smith wrote [...]
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